• ◯ Intro

Infos

Intro

The workshop explores the entanglements of femininity and (digital) labor through the lens of contemporary online cultures such as the so-called “tradwife” phenomenon. Together with participants, we will examine how gendered, classed, and racialized notions of work are disseminated across social media platforms, and how they intersect with processes of (self-)commodification.
Participants are invited to collectively reflect on the blurred boundaries between artistic production and “just” content creation, asking when and how labor becomes aestheticized, obscured, or invisible. Which forms of labor are rendered essentially non-labor-like or deemed unworthy of recognition or respect? In service of whom? Situating these questions within a broader context of reactionary politics, neoliberalism, digitalization, and regimes of nostalgia and respectability, the workshop considers how “truths” about (valuable or respectable) work and femininity are negotiated and contested online.

Celina Beck is a PhD candidate in Political Science and a predoctoral researcher at the University of Vienna (AT). Celina’s work examines the politics of bodies, gender, technology, and reproduction, focusing on how bodily norms and gender identities emerge through biopolitical struggles over (social) reproduction.

Emma Maria Lakkala holds master’s degrees in Gender Studies and Cultural and Cognitive Linguistics and currently works at the Administrative Department of Equity, Gender and Diversity (EGD) at the University for Music and Performing Arts Vienna (AT). Their research interests include non-normative intimate practices and queer-feminist and materialist approaches to sexual labor in digital platform economies.